Does STYLE Matter? 

by Alysyn Curd 






In these times of economic upheaval, joblessness and uncertainty, does “style” even mean anything at all? For the members of Detroit’s Independent Retailers’ Association (IRA), the answer is an unequivocal, “Yes.” The reason for this answer goes beyond wanting customers to buy wares from their individual specialty boutiques and other stores. The reason is because IRA members are united in their knowledge that, “style” is a vital function of ...


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